It is a methodology that uses non-intrusive marketing and advertising strategies to attract customers with useful, relevant content and add value at each stage of the purchase process.
It is the process that a potential customer (lead) goes through until they finally make the purchase. The goal is to attract the maximum number of leads to the funnel and convert the maximum of them into sales.
By selecting a niche, your message will be more aligned, your campaigns will be much more segmented, and therefore its performance will be much higher for less cost.
